"New measures to spread Québecois culture," reads the headline on this Parti Québecois campaign graphic; at the bottom, it reads "Culture is not an expense but a profitable investment, both economically and socially."
That's what I've been saying.
See, in Québec, culture is the third rail. Voters want to hear about how a party is going to support culture. Parties that don't seem to "get it" about culture lose elections.
If only I had more confidence that the PQ considers me part of the "culture Québecoise" that they want to spread, I would probably vote for them.
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