Showing posts with label pitching. Show all posts
Showing posts with label pitching. Show all posts

A Friend of the Blog hired me to do story notes on his script, and I did. Then he asked:

Q. But I have one important question: is this script worth working on? With your experience, would you say that this script could be sold one day if I would follow your notes?
Well, yes. I'm not one of those cheerleader script editors who says nice things to be nice. If I say "this could be good if you do this," it's because I think it could be good if you do that.

But the script I have in my head -- the script I think your script wants to be when it grows up -- is not your script now. Can you get it there? Or get it close enough that someone will buy it and hire someone else to get it all the way there?

How should I know?

What I tell everyone is: pitch your story out loud, to lots of people. Don't read it off the page, but tell people your movie story, out loud, without notes. Do this over and over, to anyone who'll listen. Ideally to the kind of people that you think are its natural audience, but also to any kid between 10 and 14. Kids are more open-minded than adults, and if a story is too subtle or too complicated for them, it's probably too complicated and subtle for a movie.

(Note: a kid might not like AWAY FROM HER, or LES INVASIONS BARBARES, but the story is simple enough to explain.)

If you pitch your story out loud, several things will happen.

You will immediately get a sense of whether people are interested in your story. If you give someone a script, they will say, "Hey, that was fun!" But if they have to sit through it, you'll know if they really like it.

You will improve your story. Parts of it will seem lame. You'll come up with better stuff as you pitch, or after you pitch.

Parts will seem boring. You'll cut them, or come up with better stuff.

Parts will seem confusing. You'll forget what comes next. That's where you need to fix your story logic.

Your listener will ask questions. That will help you track where the audience is. They will often spot your plotholes, too.

Your listener will make suggestions. Some of them will be better than you've got.

Pitching your story is scary and hard to do. But the more you do it, the better it will be.

Don't ask me if the script could work. Pitch it to your friends and neighbors, and you'll get a visceral sense of whether you believe it will work. And it's hella cheaper than hiring a story editor.

Q. I'm developing a webseries for a screenwriting contest. I dove into creating interesting and relatable characters, but then it struck me that the premise seems really hard to explain, and hence to pitch. I don't have much trouble envisioning the finished product as something worth watching, but maybe that's because it's a work comedy and I've had jobs in the same field the series would be set (political communication consulting, which I guess is rather esoteric for the general public). So, does this mean the premise is unworkable, or is it just that the idea is still too raw and needs more development?
The premise may need reworking. You have to figure out how to pitch it so people get it quickly. You might need to restructure the show to include a point of entry for the public. For example, SPIN CITY and THE WEST WING are two takes on "political communication consultants," if you will. We get what they're doing, because one of them is a guy advising a mayor, and the other is some guys advising the President. We didn't know what the Deputy Communications Director did for the President before watching THE WEST WING, probably, but we know what the President is and does, so he's our way in.

If your premise is hard to pitch, it's not a great premise. A good premise is easy to pitch. We immediately get what your main characters are trying to do, whether it's run a restaurant, save a marriage, look cool or save American from terrorists.

However you can find a great premise in all sorts of unlikely territories, certainly including political communication consulting. You just have to work it a bit more than you have.

One mark of a good writer is the willingness to throw out good stuff in order to arrive at better stuff. You may, in reshaping your premise, have to chuck out wonderful characters. Maybe you'll be able to work them back in, maybe not. But "carnage" is a part of the creative process. Don't be afraid of it.
Q. Alternatively, do all series ideas just seem great at first and horrible a week later?
No. Great series ideas seem good at first and then get better as you develop the pitch and find your groove. My best premises ring the bell when we think of them at home, and then ring the bell over and over again when I pitch them.

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