Funny Picture: branding

Showing posts with label branding. Show all posts

Spoof logos - Massive laughathon

I've recently been looking at integrating more online marketing related content into the Machine_D blog, and have come across some pretty funny spoofs! Aside from the spoof / guerilla marketing post and have more business banter articles that I recently added I wanted to also add some extra content of innovative and daft logo spoofs that I've seen circulating the web! Although these logos have a lot of irony in them, some of the designs actually even undermine the company which they're advertising, most of the logos you'll see are recognisable instantly which further underlines my point about the importance of having business branding, particularly when starting up. See how many of the following you can recognise!

And this one isn't really a logo, but something I sumbled upon, found funny, and thought I'd share with you good readers :D

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New Years Resolution - Have More Business Banter

MachineDaena's new years resolution is to have more 'business banter'. Not that this needs an explanation but basically I want to be more 'business' but in a fun and banterful way! Since establishing Machinedaena's Blog I've learn't far more than I thought I would about online marketing, online business, online social networking and business in general. In 2011 I want to continue to learn and utilise the online community to share my efforts and to hopefully make some cash / ding on the journey!

What this means for the blog is that I'll be adding more lolocaust (a genocide of laughter out loud) moments of banter in the articles, whilst I hope to improve the level of business advice and learning capacity of the content. Not everyone enjoys learning new things and it can be boring. Not everyone enjoys business, and that also can be boring. However learning and business don't have to be boring. In 2011 I will be exploring new ways of adding some laughter and banter into the process and as mentioned in my last post I shall be using social networking tools MORE, particularly Youtube. Look out for/subscribe to Machinedaena's Youtube content in tandem with the blog.

My first business banter will be about logos. As you all know a business logo can be essential to success and in itself can be worth millions, even billions of pounds. A logo helps people recognise your business, your services and remember the service or product that they received when they last visited. A logo also can help distinguish you from a competitor and often acts as a reference point to what your business does. If you're starting in business it's essential that you pay due care and attention to your branding and logo. You don't have to spend any money on it, particularly if you are a small business or start-up, but making your logo look catchy, pretty and something to remember is fantastically important and doesn't have to cost the earth. A logo contributes heavily towards your businesses brand which in essence is the overall public perception of you and what you do.

Can you guess which are the top 10 valued brands in the world? The answers are at the bottom of the page. Now for some business banter. Here are some my Top 10 not so good logos / brands for your pleasure:

Answers - Top 10 most valued brands in 2010

1	Coca-Cola	70,452 ($m)
2	IBM	64,727 ($m)
3	Microsoft	60,895 ($m)
4	Google	43,557 ($m)
5	GE	42,808 ($m)
6	McDonald's	33,578 ($m)
7	Intel	32,015 ($m)
8	Nokia	29,495 ($m)
9	Disney	28,731 ($m)
10	Hewlett-Packard	26,867 ($m)

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Spoof / Guerilla Marketing - viral heaven

Everyone likes seeing something new, something different or something just outrageously unusual. Whether this is in business or a banterful capacity. Well, some of you may have heard of Guerilla Marketing? The guerilla marketing concept is sort of the two capacities combined, business and banter that is! If you tap on Wikipedia you'll see guerilla marketing you'll see guerilla marketing described as marketing of an unexpected nature and marketing in an unconventional nature. Often guerilla marketing is an unusual idea, usually totally original and is deployed in a way in which can be very impacting.

Often the main driver behind guerilla marketing is one of two things, 1) There is a tight budget to work to, and guerilla marketing often is a way of gaining high levels of exposure through word of mouth and indirectly through traditional media channels once people have 'marvelled' at the piece of innovative marketing and subsequently republished about it; and 2) The idea is too good to not employ and potential results from the particular marketing campaign are too high to risk not doing.

Well I agree with this, but sometimes when you see the guerilla marketing active in society or see pictures or videos of it at a later date it's difficult not to think to yourself "the designer of this campaign are just having a laugh! Some epic banter!". That said, I simply enjoy looking and laughing at the unusual results of the guerilla marketing and thought it'd be fantastic to share some of the good work of these marketers with the business or banter viewers of Machinedaena's blog. Feel free to comment and leave feedback: