Showing posts with label queries. Show all posts
Showing posts with label queries. Show all posts

A reader asked me to evaluate her query letter, a service I sometimes provide. A couple of general thoughts:

  • I've said repeatedly that queries should be short. People nonetheless ask me to evaluate their page-long or two-page query letters.

    An exec is going to make a decision based on the first three sentences of your query letter. If that decision is "no," then she's not going to read the rest of the query. If the decision is "yes," why would you give her more data? You can't improve on "yes." All you can do is change her mind.

    The point of a query letter is to get the exec to read your stuff. The actual development conversation starts once they read your material. You want to minimize friction in between these two steps.

  • This particular query letter asked if the exec wanted to read a book the person had optioned. The querier said the adaptation could go in several directions.

    Never be wishy-washy. If you're not sure which direction to go creatively, then figure it out before you send a query letter.

    It's almost impossible to get an exec to take on a book project, unless you happen to have the rights to the next John Grisham novel. Why option a story when people send you dozens of finished screenplays every week? Adapting a book is a huge chore. (I know, I've done it.) It's only worth it if the project is truly unique, and if the exec is buying a built-in audience.

  • If I were querying, I'd do it by email, not by letter. Why waste all that paper and postage? Just make sure you have your hook in the subject line, not "Do you want to read my--" .

  • When you state your hook, do so in terms of story structure: who is the hero? what does he or she want to do? why can't they? What will they win if they succeed? What could they lose? Answer ALL these questions in a few words, implicitly or explicitly, and your query has done its job.

  • Q. If you are still an unknown writer, should you provide a synopsis along with your query letter - or is this too much for the agent to read?
    No, for three reasons.

    One, it is very, very hard to write a good synopsis. One tends to write the plot. Characters don't come through well. Tone barely comes through at all. Comedy dies in a synopsis.

    Two, very few people can read a synopsis. A script can read like a movie, but to properly read a synopsis, you have to really think about how the sentences are going to be fleshed out in the script. Most people don't take the time or effort, or don't know how.

    Three, the point of a query letter is to get someone to read your script. If they don't like the query, they won't read the synopsis. If they do like the query, and you've sent a synopsis, they'll read that, and they might not like it. Why put any friction between the query and the script?

    Of course your query really has to rock. As part of my script critique service, I've read queries that really don't sell the concept that's in the synopsis. Spend some time honing your query and making sure it really sells your script.

    Sometimes you have to write a synopsis, because someone is insisting on reading one. In that case, don't write a synopsis, write a pitch. Don't write a ten-page beat-by-beat recap of what happens in your script. Instead, off the top of your head, write the story of your script, as if you're telling it to someone in a bar. Feel free to put things out of order if that sounds better in the story. Often a subplot is better told on its own. Try to avoid cutting back and forth in a pitch. Feel free to be real detailed about the setup and real vague about the ending. I would never send more than a 3-5 page pitch unless it's a requirement for some kind of application. Keep the beat sheet to yourself.

    Q. In a query letter for a screenplay, the letter needs to include a description of the material. Does the same hold true for a query letter concerning a TV spec script? In other words, should the query letter contain the log line for the script? (In this case a “30 Rock” script.)
    I think so. It encourages them to read your script if they know what the hook is (and if it's a good hook). "I would like to send you my 30 ROCK script, 'Lemon Tart,' in which Liz accidentally becomes a hooker." Also, it helps them remember which one's yours.

    Q. I recently finished a film and I'm ready to put it out there. As it is a very specific niche film, I've done some research and I think there's a particular distributor that can best handle a project like this. I've acquired the contact information for their director of acquisitions and I'm ready to try and make contact.

    The only problem is, reading through the distribution site's 'terms of use', it looks like they have a policy about not accepting outside materials (for fear of litigation for stealing ideas). I don't know if this is strictly for web submissions, or if it's the company rule throughout. Is this common? If I send an email should I not include any description for fear they'll simply delete it? How do I get them to look at my product if they're specifically saying the don't want a submission?
    Generally companies that have policies about submissions mean they don't want you to wrap up your script or movie and send it to them. They don't mean you can't query them about submitting your script or movie. They are, after all, in the business of buying / optioning / licensing / repping scripts or movies.

    You can't copyright an idea, only the execution of an idea. Therefore they can freely read your query (which is only long enough to contain an idea); they just don't want you to send them your script or movie (which is the execution of your idea).

    Of course if you're unsure, you can always call them. I realize this is a shocking notion these days, but your phone can do so much more than text, give directions, and play music. You can actually use it to talk with your voice to another human being.

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